Our Story Started with a Simple Question
Why does money management feel so complicated? Back in 2019, our founder Sarah was sitting in her kitchen in Nowra, helping a neighbour understand her first home loan documents. What should have been straightforward was buried under layers of financial jargon and complex terms.
That conversation sparked something. We realised that financial education doesn't need to be intimidating or academic. It needs to be real, practical, and connected to the actual challenges people face every day.
From those humble beginnings around a kitchen table, we've grown into a team dedicated to making financial literacy genuinely accessible. We've helped thousands of Australians build confidence with their money – not through get-rich-quick schemes, but through understanding the fundamentals that actually matter.